Likes and Dislikes of Googlebots

Spiders like:

•       Neat code - more lines of text than lines of codes.

•       Normal keyword densities of 3-7%.

•       Lots of back links on pages that link back to your home page. (Top sites have an average of 300 back links.)

•       Original content not found anywhere else.

•       Quick downloads of sites, which means not a lot of dynamic URLS to other sites.

•       Site maps.

•       ALT Tabs for images.

•       Link partners who are contextually relevant to your page (i.e., if your page is about buying real estate, links might about be how to get loans, how to prospect for deals, how to start a corporation…but not about fast cars, weight loss diets, or cake recipes.)

•       New content every time the spider comes to check up on your site. 

Spiders do not like:

•       More lines of code than text.

•       Nested tables.

•       Super-high keyword densities, which they call “keyword stuffing”.

•       “Doorway pages” that act as a portal and which just happen to have super-high keyword densities.

•       Too many back links to your home page from within your domain.

•       Duplicate content from another site - regardless of who stole what from whom.

•       Lots of dynamic URLs that cause a site to take a long time to download.

•       Repeating the exact same words in your linking text, which the spider will interpret as automated link swapping. (Interestingly, it’s fine for the spiders to be fully automated, but they hate it when we do that!)

•       Stale content that never changes.

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